Lead Management

Most of the firms spend a lion’s share of their marketing budget on creating leads, and they don’t keep a count of the quantity of leads they really get, leave follow up those sales leads. Typically businesses don’t invest and participate in a process for responding to, capturing and administering the sales leads generated by marketing efforts. Evidently, that this leads to lousy customer relationship and decreased ROI. There are actually some organizations that are great at generating B2B sales leads, while others excel at nurturing and shutting those leads. But businesses that are successful are those who can perform both economically. Effective B2B lead management can certainly give better long-term benefits. Click here for more information about sales process crm.

Lead management practices that are best

The first and the most significant thing that you just have to do is follow every inbound query within 2 days – preferably 1 day. Data show that leads have a short shelf life and a person, who was interested in your offer this day, may not remember who you are the next day. So it’s essential that you reduce your response time to improve your chances of having conversations that are meaningful with your prospects.

Use a single system (CRM or advertising database) to keep a record of all the leads that you simply capture, together with the pertinent marketing and sales data. There are businesses that maintain greater than one opt-in inquiry database, making it quite difficult to run drip marketing campaigns.

Lead marking is an important part of management that is lead. For the lead management system to work successfully, you need to establish uniform standards for then scoring leads and qualifying. Lead qualification is essentially a marketing endeavor and not the responsibility of the sales people. So keep it like that. While the marketing folks are more conversant with first lead scoring sales reps are not bad at closing deals. Although this really is an extensive generalization and there are exceptions, but you will usually get more efficiency if you follow this routine in your company.

Coordination between sales and marketing teams crucial in lead management

There should be a suitable service level agreement signed between the sales and marketing teams certainly stating the duties to be split between the two departments. It is only when these two teams work in close co-operation and harmony that the firm experiences long term success.


Proper nurturing is needed to convert as many leads as possible. Market researchers show that continuous follow-up and nurturing significantly increases the potential for shutting those leads that aren’t prepared to buy now. So invest in the good lead management process and help grow your company.